Before you put pen to paper on a topic like this you have to challenge yourself before you make such a bold statement – so note the question mark.
Peter Drucker wisely noted, “Business has only two basic functions: marketing and innovation.” High tech is uniquely a product of both. Inbound marketing leads to innovation, or at very least appropriately channeling innovation. Since technology markets are in perpetual change, and since the Internet has accelerated change, the key goal of marketing becomes tracking change and anticipating where this will cause money to flow.
Innovation requires vision and leadership -Microsoft has lost both. Gates had the vision, Jobs has the Vision and the ability to execute. Ballmer is an operations guy and for 10 years even when Microsoft have been out of the spotlight they have slowley been committing suicide – innovation and importantly the ability to make it happen which requires the vision to carry through.
Category : Amazon, Apple, Azure, BlackBerry, Cloud, General, Google, hosting, Microsoft, Mobile Devices, Mobile Operators
I was holding off on this post until a few things had passed but this is a really important one, its actually vital to how the hosting industry ‘pans’ out within the telco / carrier market – the hosting industry has quite literally gone ‘pete tong’ since the BPOS drive against partners.
The market is full of technical ‘diatribe’ – everything is about the Cloud in the IT industry. The reality is that it has been going on for years in various shapes or forms. Continue Reading
Following on from the last post, the Apple response. They were pretty sure they had the winner! Never take on the marketing might of Apple
Working on this one!
In the past 15 years working in the land of information technology, you could see the patterns forming in front of the train. Who was going to take on who, the battle for supremacy in the world of IT services.
First a rant that came to mind – I really hate those adverts on TV that say ‘retrain and learn to use one of those computer things and you will make great money’ – they should be banned for misrepresentation by the advertising commission. All they are good at is marketing to those people who get suckered into the imagery of corporate life they throw in front of you. The facts about working in the IT industry – whether you are software, hardware, carrier, applications, services etc etc etc etc is that its a hard slog. A new level of competition, serious hours (working time directive my **** that’s cooked in 3 days) and you are dealing with some of the most intelligent people in the world. Seriously, some of the people I have worked with are super bright – they write software like the stuff that enables us to do this, write systems that can make millions and loose millions in a second (not so bright). Continue Reading