It’s amazing that most people don’t get these or importantly execute on them.
Marketing needs to be reinvented- for most it’s a brochure/website- ok, there are some fundamentals but marketing is progressive and in sense opportunistic- carpe diem, seize the moment! Marketing is the core to my business.
Anyway, Chris Cardell of Cardell Media puts forward in my mind the 10 most elequent strategies to drive marketing which create sales.
So here are my 10 guiding principles. I’ll be coming back to each of these in detail in the weeks and months ahead:
1 Most small business advertising does not work. The people trying to sell you ad space are close to the Entrepreneur’s Mafia in my view – and we need to protect ourselves from their tactics.
2 If you’re not using at least ten different methods of getting customers into your business, you’re probably missing out on a fortune.
3 Web site designers are not Entrepreneurs. They’re web site designers. They should not be responsible for your Internet Marketing.
4 You have 8 seconds to make an impact on a new visitor to your website. If you don’t get them in the first 8 seconds, they’ll move on to the next site
5 Marketing is the greatest tool available for Entrepreneurial Wealth. Becoming great at Marketing will make you wealthy.
6 Your prices are almost certainly too low.
7 Being an Entrepreneur can be tough but being an employee is much, much worse. You’ve made the right decision (or maybe you’re about to make the right decision.)
8 Wealth is a choice. Nobody will tell you this but becoming wealthy is actually fairly straightforward. Study and duplicate success. It’s (almost) as simple as that.
9 The most important factor in creating Entrepreneurial success is your mindset and thinking. That’s why a significant proportion of my work is focused on Advanced Thinking.
10 Nothing I tell you will ever be theory. My own business is worth over £20 million but getting there was not always easy. All my strategies were developed in ‘the trenches’ If I can save you from some of the hurdles I had to jump over, I will have done a good job.
