Before you put pen to paper on a topic like this you have to challenge yourself before you make such a bold statement – so note the question mark.
Peter Drucker wisely noted, “Business has only two basic functions: marketing and innovation.” High tech is uniquely a product of both. Inbound marketing leads to innovation, or at very least appropriately channeling innovation. Since technology markets are in perpetual change, and since the Internet has accelerated change, the key goal of marketing becomes tracking change and anticipating where this will cause money to flow.
Innovation requires vision and leadership -Microsoft has lost both. Gates had the vision, Jobs has the Vision and the ability to execute. Ballmer is an operations guy and for 10 years even when Microsoft have been out of the spotlight they have slowley been committing suicide – innovation and importantly the ability to make it happen which requires the vision to carry through.
Category : Amazon, AWS, Azure, Cloud, Facebook, Feature it, Google, hosting, HP, IBM, Microsoft
Firstly, I have not managed to finish this post. It was only meant to be a quick run down which has just got bigger the more I am thinking about this. Anyway, it’s not a deep technical view more of a pull it into a single page who are the main players and some wildcats. So in no particular order -Google, Amazon, Microsoft, IBM, HP, Salesforce, Acadia (Cisco, EMC, VMWare tie up). I have also looked at Facebook – interesting spin? and one who I am sure is waiting in the sidelines, Apple.
I was talking to my nearly 7 year old son the other day. As a ‘reward’ I let him have my old G5 mac in his bedroom to satisfy his thirst for knowledge. Before he was 4 he could click the little blue ‘e’ find toys r us and create a combined Christmas and birthday list of every combination power rangers and doctor who he could find. He is fascinated about how it all fits together and asks those questions ‘why’, what is a browser, can I watch all the doctor who episodes, how do you make software, where does it comes from? ……
Question – if you put 20 kids in a room and asked them to tell you about technology today, in 5 years or even 10, what would it look like?
My own interest in technology has made me actively encourage my kids interest in their mission for knowledge – their playroom could run NASA 20 years ago with their sky TV, Xbox and Wii plus the two hamsters who live on the shelf, who at night run the world aka Douglas Adam’s Hitch Hikers Guide to the Galaxy -aka Mice.
I am going to open up some of my lines of thinking which is all to do with regulatory compliance – specifically around the area of information technology – email archiving. I won’t even go into the “actually” we use many forms of electronic tools to communicate – email is just one of them.
Think about all the different ways you communicate across an increasingly connected world?
Back to my point- These statements astound me.
1. We delete all our emails after 30 days, period
2. We don’t really need to archive, that’s what Outlook is for? I store everything in my personal folder
I am going to respond to the second one first – you clearly have never lost your laptop, had a hard disk crash or had a server failure. It’s when this happens that you wish you had ‘backed it up’ or if you are the IT guy and it’s your bosses 5 years worth of email that is lost, it’s time to say get your resume up to scratch.