Peter Drucker wisely noted, “Business has only two basic functions: marketing and innovation.” High tech is uniquely a product of both. Inbound marketing leads to innovation, or at very least appropriately channeling innovation. Since technology markets are in perpetual change, and since the Internet has accelerated change, the key goal of marketing becomes tracking change and anticipating where this will cause money to flow.
Innovation requires vision and leadership -Microsoft has lost both. Gates had the vision, Jobs has the Vision and the ability to execute. Ballmer is an operations guy and for 10 years even when Microsoft have been out of the spotlight they have slowley been committing suicide – innovation and importantly the ability to make it happen which requires the vision to carry through.