For prosperity – I used to love my days in Siemens. From an interview I did with IT Weekly (i think!) when I was heading up the m-business side of things ….
“If content is king…”
Context – Multimedia has been the buzzword in the mobile communications business
for some time but can it provide genuine value for business users?
We look at what services such as MMS, Picture Messaging, web browsing
and mobile portal intranets are offering major corporate enterprise in
terms of real business benefits, both b2b and b2c.
Has MMS got a genuine business application now and into the future?
Is Picture Messaging a business tool or gimmick for a Friday night at the pub?
MMS is currently a gimmick, its just finding its feet in the market. Through this priming process and acceptance in the market (exactly the same as any new technology) users will start to define ‘the applications of the future’ that will add value to both business and consumer users, they understand their needs best, not some developer sitting an office. However, because mobile phones have become truly pervasive, any new application or services will be qualified out very quickly in the market, users already have a clear view on what usability and value is all about.
Picture messaging is a broad term that covers both real time capture of photos or extracting images from back office enterprise systems. In terms of determining business value different levels of granularity must be considered. Remember that bandwidth, speed and converge are all precious for a mobile worker and graphics require 10 times the transmission time/bandwidth maybe sacrificing with quality of the content sent. Organisations need to question the real business value associated with media which can be defined based on context, frequency of use and most importantly cost of downtime or ‘starvation of information’. However, if the value is high a picture can say more than 1000 words. For example: a utilities engineer being able to view a schematic of water pipes in a road, a police office taking pictures of accident scene included in a report.