Before you put pen to paper on a topic like this you have to challenge yourself before you make such a bold statement – so note the question mark.
Peter Drucker wisely noted, “Business has only two basic functions: marketing and innovation.” High tech is uniquely a product of both. Inbound marketing leads to innovation, or at very least appropriately channeling innovation. Since technology markets are in perpetual change, and since the Internet has accelerated change, the key goal of marketing becomes tracking change and anticipating where this will cause money to flow.
Innovation requires vision and leadership -Microsoft has lost both. Gates had the vision, Jobs has the Vision and the ability to execute. Ballmer is an operations guy and for 10 years even when Microsoft have been out of the spotlight they have slowley been committing suicide – innovation and importantly the ability to make it happen which requires the vision to carry through.
The hosted services market has now reached that point of maturity where hosted exchange vendors are ten a penny. Personally I started in this market back in 2003 when margins were ‘rich’ for hosted services like Exchange, SharePoint, BlackBerry etc and subsequently went deeper into the vertical SaaS industry because I saw the writing on the wall. We built the business fast because we focused on value – we targeted lawyers, accountants, professional services industries – we not only gave them a great messaging solution, we partnered with software vendors who would offer them compliance, security and services like BlackBerry. These were not Microsoft technologies but services the market actually wanted. Continue Reading
Category : Amazon, AWS, Azure, Cloud, Facebook, Feature it, Google, hosting, HP, IBM, Microsoft
Firstly, I have not managed to finish this post. It was only meant to be a quick run down which has just got bigger the more I am thinking about this. Anyway, it’s not a deep technical view more of a pull it into a single page who are the main players and some wildcats. So in no particular order -Google, Amazon, Microsoft, IBM, HP, Salesforce, Acadia (Cisco, EMC, VMWare tie up). I have also looked at Facebook – interesting spin? and one who I am sure is waiting in the sidelines, Apple.