Social media tools are here to stay but the problem is this – the internet is personal, we are bombarded with choice as to the ‘channel’ we use to communicate whether in all aspects of our lives. The challenge is this – consistency, being proactive and response.
With the development of technologies such as OAUTH there is literally a plethora of social networking tools that build discrete communities typically built around personal choice and preference. For example – I use facebook personally but have it no where near business. I use linkedin to manage my personal profile but use wordpress to post out my news supplementing my reach with tools such as Digg, Delicious, Stumble …….