Before you put pen to paper on a topic like this you have to challenge yourself before you make such a bold statement – so note the question mark.
Peter Drucker wisely noted, “Business has only two basic functions: marketing and innovation.” High tech is uniquely a product of both. Inbound marketing leads to innovation, or at very least appropriately channeling innovation. Since technology markets are in perpetual change, and since the Internet has accelerated change, the key goal of marketing becomes tracking change and anticipating where this will cause money to flow.
Innovation requires vision and leadership -Microsoft has lost both. Gates had the vision, Jobs has the Vision and the ability to execute. Ballmer is an operations guy and for 10 years even when Microsoft have been out of the spotlight they have slowley been committing suicide – innovation and importantly the ability to make it happen which requires the vision to carry through.
Category : Amazon, AWS, Azure, Cloud, Facebook, Feature it, Google, hosting, HP, IBM, Microsoft
Firstly, I have not managed to finish this post. It was only meant to be a quick run down which has just got bigger the more I am thinking about this. Anyway, it’s not a deep technical view more of a pull it into a single page who are the main players and some wildcats. So in no particular order -Google, Amazon, Microsoft, IBM, HP, Salesforce, Acadia (Cisco, EMC, VMWare tie up). I have also looked at Facebook – interesting spin? and one who I am sure is waiting in the sidelines, Apple.
You could see this coming. The market has been gearing up to take a ‘pop’ at Microsoft and there are some very clever people with the cash to go and pull something together.
I suppose it was inevitable that Zimbra was going to be acquired away from Yahoo, it was in the wrong place to go after the ‘business’ space. I actually really like Zimbra and when it comes down to it – its a viable alternative to exchange. Ok, so people may disagree but from my own experiences of selling plenty of hosted exchange no-one ever really said – “hey I would like to buy some exchange’. What they actually wanted was to get the system to drive the functionality in that desktop client we all know and ‘maybe’ love – Outlook. That’s what is great about Zimbra – Outlook works exactly the same so why do we care what sits behind it.